As a chartered surveyor professional, perhaps you’ve heard the term “CRM” floating around. Maybe you’ve learned a bit about what a customer relationship management – or CRM – system is, but you’ve never incorporated one into your business. Or perhaps you believe that the systems or programs you’re currently using are adequate. Well, let me take a couple of minutes to explain first, what it means to practice effective contact management; and second, what really constitutes a chartered surveyor’s CRM system.
Contact management is not merely a series of names, addresses and phone numbers, or a list of suspects or leads in a database. It’s much, much more than that. Effective contact management is an approach to doing business. It’s about collecting relevant information on your contacts over time and storing that information in a safe and organised manner. It’s also about being able to then search and filter that information for insight into your business and to drive more relevant, personalised and timely communications.
This is where a Microsoft CRM for Chartered Surveyors comes into play. It facilitates effective contact management in your career. Why? Because a CRM system enables and automates the process of contact management. But before we explore exactly how contact management, and a CRM for Chartered Surveyors system in particular, can make you a more effective surveyor, there are several common issues chartered surveyor professionals frequently struggle with.
Three Common Challenges for Surveyors
The first common issue is having data scattered all over the place – in a notepad, on an iPhone, and on sticky notes, for instance. Certainly not a workable, consolidated database by any stretch of the imagination. Even if these Surveyors do have a consolidated database, the contact information is often inaccurate and incomplete.
The second, and closely related theme, is having difficulty remembering client information and keeping on top of appointments. Surveyors often feel overwhelmed and unable to manage their business proactively. As a result, they work in a reactive manner and often feel two steps behind the game instead of ahead of it. They’re losing valuable business that they could have otherwise easily had.
The third key concern that’s raised is feeling ambivalent or even uncomfortable calling clients. “What do I talk about when I call? How do I go about initiating the conversation?” these Surveyors may ask. It’s understandable that it is a little bit (or very) awkward when calling up a past client that you’ve lost touch with years ago.
This is where the contact management approaches and a chartered surveyor specific CRM system takes the stage. As time goes by, and as you develop more connections and meet new people, a chartered surveyor CRM system will allow you to keep contact profiles in one consolidated database. If you’re a new Surveyor just starting out, this is especially important.
Effective Contact Management Translates to Surveyors Success
Contact profiles should have fields such as contact birth date, spouse and children information, interests, pets, and source of referral to name a few. By keeping this level of detailed information on your contacts, you’re making it easy to communicate with people in a personalised and relevant way.
By knowing, let’s say, that Jim’s son plays in a rock band the next time you call Jim for your regular quarterly keep-in-touch call, you’ll have something to talk about – a way to start the conversation that’s actually meaningful to Jim’s life.
Once a contact is entered, you’ll be able to categorise the contact type. For example, prospect, client, personal, or business-to-business. You can even create customised groups. For example, a “Tennis team leads” group. Why? So you can communicate with each group in a way that’s relevant to them.
Moreover, for each contact profile, you’ll be able to enter current and previous properties the contact owned or owns. You’ll keep track of your current listing and buyer preference information. The ability to manage your surveying transactions is why it’s so important that your CRM be chartered surveyor specific.
One of the biggest benefits of the Microsoft CRM for Chartered Surveyors system is that it helps ensure that you’re maintaining the important relationships you have with your contacts, long after you’ve sold John’s property investment, for example. You can make certain you’re reminded when birthdays and anniversaries arise, and you can plan out important activities like client appreciation nights or quarterly keep in touch calls. And because a good CRM system has drip email capability, you can automate a lot of your “keep in touch” communication.
But as a contact management tool, a Microsoft CRM for Chartered Surveyors solution does so much more. Let’s say you’re a new chartered surveyor professional who needs to build up a loyal client base (and market to leads and prospects) but doesn’t know how. Or conversely, maybe you’re a seasoned professional but would like help managing and organising all the steps involved in listing and/ or closing a job. A chartered surveyor system has pre-designed marketing, listing, and closing steps that are designed to be used for just these reasons.
If you want to maximise your effectiveness as a chartered surveyor a CRM solution is absolutely essential. It’s like a full time assistant that ensures you’re constantly keeping in touch with your database, always organised and one step ahead of the game, and building a business that you’ll find will be largely based on referrals and returning clients.
You’ll enjoy a future where you’re in control of your business, rather than your business controlling you. You’ll look forward to chatting with a client, and they’ll look forward to hearing from you, because you’re developing genuine relationships. And you’ll be known as a top-notch chartered surveyor professional who never misses an appointment or commitment and always seems to remember “the little things” that often make such a difference in business and in relationships.
A 10-15 minute daily investment logged in to your Microsoft CRM for Chartered Surveyors solution, working on your database, is all it takes to be effective. If you make this investment, you can expect a good return on your database, and I can say with complete confidence that adopting the contact management approach and using a Microsoft CRM for Chartered Surveyors system will pay off big time with more repeat business and more referrals.
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